Demand Generation is about creating awareness and demand for your products and wielding it to drive new social media visitors, boost organic search traffic, or drive more conversion from the current audience.
This marketing strategy focuses on building reliable brand awareness and interest among your target audience, resulting in high-quality leads.
In today’s digitally-driven world, companies of all sizes and industries need to constantly refresh their marketing strategies and data in order to stay ahead of their competitors. It’s undeniable that innovation and constantly evolving are crucial parts of a thriving business— don’t get left behind.
It’s a good practice that you do it too.
The difference between traditional lead generation and demand generation.
Lead generation is a sales process that your team uses to generate leads. Without leads or lead generation, your business would probably have an empty sales pipeline.
There’s 1 problem that you might face if your marketing strategy relies solely on lead generation: Your leads don’t have a demand for your service or products.
You might have noticed that you don't get sales immediately even after you’ve built a list of leads who could be your ideal clients. If there’s no demand from them for your products then they will often be uninterested.
The solution? Create demand.
Demand generation can be wielded to grow your audience base through your social media platforms and digital presence to introduce them to your services.
Imagine you’ve found a lead through your ads, so you reached out to them and talk about your business. Which is good, but you realize that they can simply not reply and leave you hanging.
Once you know who you’re trying to reach, you need to hone in on what they truly want and need, and then tackle their pain points.
Without content, it feels like a lost opportunity to nurture a lead into a client.
Do these sound like the problems you face?
The process of creating demand needs time, commitment, nurturance, and consistency. It’s a long-term game but it’s worth it because it’s sustainable.
Think about this:
—> Do you have the time to be creating and posting regular content?
—> Does your audience know you and trust your work?
—> Are you able to build and nurture a solid relationship with them daily?
—> Can you find time daily to write, produce, or enact quality marketing strategies to nurture your audience long-term?
But you shouldn’t have to focus on all of that. You have an entire business to run.
That’s where we come in.
We have a community of expert storytellers, personal brand builders, and social media specialists who take on all of that on your behalf.
In a B2B world, demand generation is a powerhouse approach of integrated marketing.
It combines the most proven effective marketing techniques to create new and retain clients.
We can use demand generation to make your marketing messages sound more authoritative and carry more weight with prospective clients, and ultimately help increase revenue by farming strong leads.
Here are 2 simple ways your demand generation strategy can be planned and executed.
1. Brand Recognition
Through brand recognition, you can establish your name beyond this industry. If people recognize your brand, you’re more likely to have a desire to purchase from you.
2. Content Creation and Campaigns
Demand generation uses content creation to propel your branding through:
Blogs
Email Newsletters
Videos/Webinars/Podcasts
Landing Pages
SEO
Downloadable Content
Influencer Marketing
PR Campaigns
Your business is an investment of your time, energy, finances, and a labour of commitment and hard work.
We respect that.
Over the past 2 years, we’ve tried, tested, and proven some of the best techniques and strategies that work.
Through market testing and market research, we’ve determined the most effective and proven ways to scale your business. Demand generation is powerful, and it efficiently uses the power of content to nurture and grow your audience, and develop them into high-quality leads.
Here are some results you can expect using demand generation:
Expanded audience base and attracts more of your ideal client profile
Generated a sense of urgency in your leads
Improved client retention
Transformed their interest and turns it into action
Increased brand awareness
Generated more leads
Increased revenue
Think of it this way: Your audience or potential client may not be ready to purchase your product yet, they might want to watch your videos or read your blog posts.
By consuming your useful, entertaining, and actionable content, they’re building trust and brand awareness.
So, when we’ve got an audience member who is ready to consider a purchase, you’ll already have a foot in the door.
At the crux of it, demand generation is intended to create a pipeline through various marketing techniques to generate demand and build a rapport with your potential clients.
The key to success is to stay focused and keep your finger on the pulse of your target audience.
Stay in tune with their needs and desires, and keep pushing your marketing strategies to help drive their desires. The more you understand about your audience, the better off you’ll be when it comes to building a successful demand generation strategy.
A community of doers and go-getters all working on your dream!
Our community is built from the ground up of experts and specialists who take on all of that on your behalf. We work hand in hand with you using entrepreneur-proven strategies to accelerate your digital growth.
Take us up on a free 15-minute consultation for business leaders like you looking to scale —
Check out Our Blog for more resources.
Sources
https://www.gartner.com/en/digital-markets/insights/demand-generation
https://terakeet.com/blog/demand-generation/
https://www.markletic.com/blog/what-is-b2b-demand-generation/
https://www.wordstream.com/blog/ws/2015/10/22/demand-generation
https://www.indeed.com/career-advice/career-development/demand-generation